For the majority, our lives have been changed by the development and adoption of social media applications. Such a revolution in social interaction has changed the way we relate to people throughout our personal and professional lives. As traditional social media matures, its fragmentation into unique communities will come to the fore, along with the commercial opportunities. The Lovechain is a part of that fragmentation, where we propose a unique social media offering that incorporates the theme of love into a social community as #love is the most common hashtag.